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Audi: #untaggable |

Audi has launched its #untaggable campaign for the new SUV Q2!. Mocking the conventions by asking us the question: Must we always classify things into boxes?

The campaign uses the paradox of using hashtags that label everything versus the Q2 that is unclassifiable and required a content rich platform to support their social presence. That’s where Tommy took to the wheel.

The best things in life are impossible to tag.

Do we have to #hashtag #everything?

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13 Hours Website Wins FWA.


02 January 2017
Matt Lindsay / Digital Producer

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