For the release of Sony Pictures' "Passengers", we've just launched a mobile experience based around the film's themes of love and intergalactic space travel - bear with us now - that simultaneously encourages social sharing by allowing you to post messages to your friends via dynamic Facebook 360 images. Phew!
Along with acting a content hub for exclusive film content, the site has a gyroscopic galaxy that rotates using your phone's orientation data, and animates your messages like stars in the sky. We also built a custom solution that worked inside Snapchat that was launched globally.
We are incredibly proud of this feat of technological innovation, but also find it very hard to explain. So why not check it out for yourself here?