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True Grit
Client:
Paramount Pictures International
Example links:
The brief:
Do justice to the hotly anticipated Coen brothers remake of the 1969 John Wayne Classic.
Our response:
Utilise an iconic ‘1’ sheet and take advantage of the Coen’s stunning cinematography to deliver a high impact online toolkit.
The details:
The priority was to capture the essence of the stunning cinematographic style of the Coen brothers and translate that into a high impact toolkit for local territories to utilise.
We created and managed a teaser and main pan-regional advertising campaign to build and maintain momentum up to the film’s release; this included strategic takeovers on IMDb to appeal to film aficionados.
The lowdown:
Online Creative Concepting, Digital Advertising Design & Build and Pan-Regional Management.
The highlights:
- Being part of a campaign team that helped this 10 Academy Award Nomination film achieve commercial success
