Megamind

The Big Blue
Megamind
Client: 
Paramount Pictures International
The brief: 

Get the world feeling Blue about this exciting new film franchise.

Our response: 

Create an online toolkit and assets that capture the essence of this comical, 3D, eye-popping Dreamworks animation. 

The details: 

This film boasted an all-star cast (Brad Pitt, Will Ferrell), hilarious one-liners, fabulous animation all in 3D, our job was to communicate this in a fun but succinct manner.

Our pan-regional homepage takeovers introduced the audience to the fun and visually arresting characters, making great and creative use of the assets that Dreamworks provided to us.

We created and managed the pan-regional advertising across 8 international markets and delivered a stand-alone toolkit that served as a one-stop shop for all localised advertising requirements. 

The lowdown: 

Online Creative Concepting, Digital Advertising Design & Build and Pan-Regional Management.

The highlights: 
  • Working with custom Dreamworks animation
  • Seeing our formats across the Globe - turning websites blue a little bit at a time
  • Discovering Hakashuka and her Megamind Tattoo http://tinyurl.com/3lug474