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The Smurfs Christmas Countdown
The brief:
Drive Facebook hype for the Home Entertainment release of The Smurfs.
Our response:
Create a fun interactive Facebook Application that gave Smurflings the chance to win fabulous Smurf goodies.
The details:
With a huge Facebook fan presence already in place due to the success of the Theatrical marketing campaign our job was to create Facebook content to raise awareness of the Home Entertainment release.
Working with the wonderful folks over at DnA PR we created a festive Facebook Application which would allow users to enter our fun competition.
Everyday in the lead up to Christmas the fan base used our playful mechanic to find the day's door, fire a snowball and answer some tricky Smurf trivia for their chance to get their hands on the prizes.
The lowdown:
Online Creative Concepting, Flash Facebook Application Design & Build and Campaign Management.
The highlights:
- Reading the many happy comments on the Facebook Wall
- The tons of daily entries to the competition
