Enjoy our company
For the design & production of all manner of digital creative
Second floor, 104 Oxford Street, London W1D 1LP
Captain America
Client:
Marvel & Paramount Pictures International
The brief:
Generate excitement for the latest Superhero from the Marvel franchise.
Our response:
Support Paramount’s marketing initiatives through an awesome online toolkit and pan-regional campaign.
The details:
Captain America is The First Avenger within the internal chronology of the Marvel Universe. However, he’s the last to be unveiled before 2012’s The Avengers. Not only a self-contained story in its own right but the start of the momentum drive for the collective release.
We designed and managed the whole life-cycle of the online advertising for the movie, from early highly targeted teaser trailer formats through to high-impact homepage takeovers, that were chock-a-block full of the spectacular stylised Captain America footage for the day-of-release awareness explosion.
The lowdown:
Online Creative Concepting, Digital Advertising Design and 3D Homepage Takeover.
The highlights:
- Working on a Marvel title. A Super Hero dream fulfilled
- Delivering over 50 Advertising formats
- Marvel's great response to our work
