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Puss in Boots
Client:
Paramount Pictures International
The brief:
Build on the mammoth success of the Shrek franchise and make Puss in Boots a star in his own right.
Our response:
Create a kick-ass online toolkit and pan-regional campaign - purrfect!
The details:
Dreamworks' latest 3D animated extravaganza featured the first solo outing of our feline friend, Puss in Boots. We designed and built his International digital display advertising presence from early teaser trailer activiy right through to launch day home page takeovers.
We overcame the constraints of multiple local territory creative looks by designing homepage takeovers where the overall look could easily be adapted whilst the amazing Dreamworks content inside remained the same.
The lowdown:
Online Creative Concepting, Digital Advertising Design & Build and Pan-regional Management.
The highlights:
- Delivering over 50 high impact advertising formats on time and on budget
- Seeing all our different homepage takeovers go live on release day around the world
- Being allowed once more to get our creative paws on the fabulous Dreamworks custom assets and animations
- A visit from Puss himself!
