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The People's Supermarket
Client:
Channel 4, Wall-to-Wall Productions
Example links:
The brief:
Develop a brand and digital platform from the ground up for the launch of the People’s Supermarket, part of a series of documentaries for Channel 4.
Our response:
Create an accessible brand that reflects the ideals of the supermarket, develop a social media programme to drive interest and recruit members at a local level to set them on their journey to opening.
The details:
Commissioned for a series by Channel 4, the People’s Supermarket is a not-for-profit co-operative which sought 2,000 members to donate 4 hours of their time per month to work in-store in return for a dividend, discounted food and a say in the supermarket’s operation.
The idea was the brainchild of Arthur Potts, TV chef and eco-food visionary.
With a limited budget we created a visual identity and developed a story that would reach out to investors and members alike and begin the online funding drive.
The lowdown:
Digital Strategy, Brand look and feel, Website Design, Social Media channels and Teaser Campaign; oh and stack some shelves.
The highlights:
- Arthur securing funding & the keys to the Lambs Conduit Street store
- 1000's of positive responses from bloggers and journalists
- Launch membership targets reached
- Channel 4 viewing figures exceeding all expectations
- Seeing The People's Supermarket win numerous ethical awards - well done guys!
