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For the design & production of all manner of digital creative
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Kung Fu Panda 2
Client:
Paramount Pictures International
The brief:
Kick even more excitement into the sequel to this much loved franchise.
Our response:
Support Paramount’s marketing initiatives through an awesome online toolkit, pan-regional campaign and Playstation Eyepet assets.
The details:
Po and Co are back. And this time in high-kicking, paw-spinning 3D. Using bespoke Dreamworks animation we created a collection of fun and exciting assets for use across all International markets.
We created numerous homepage takeovers that took our audience back to The Valley of Peace and immersed them in its colourful and exciting landscape. Once back in the valley they could learn more about its inhabitants, play games and experience more of the incredible Dreamworks footage.
Further activities included promotional materials for PPI’s Playstation Eyepet initiative and an MSN Instant Messenger Theme Pack.
The lowdown:
Online Creative Concepting, Digital Advertising Design & Build and Pan-regional Management, Creation of Eyepet Digital Assets for Sony.
The highlights:
- Working for the first time within Playstation Eyepet store
- Supporting the continuation of this great movie franchise
