Mark Wahlberg, Michelle Monaghan and J.K. Simmons starred in a movie based upon the 2013 Boston Marathon bombing and subsequent manhunt. CBS Films sought a digital agency to respectfully address the still sensitive story and educate audiences on the timeline of events.
In response, two sites were created by Tommy: an on-brand EPK site and an interactive feature site. With video, imagery and custom audio, visitors could browse the fully responsive site and immerse themselves in the key events, whilst raising questions that could only be answered by seeing the movie in theaters.
By removing the Hollywood glitz and telling it straight.
Scroll through the site in 12 sections as events unfold. Watch, listen, absorb.
It was important that the site both reminded visitors of the tragedy while showing that there was a great deal to learn.