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Xbox Facebook Campaign
The brief:
Promote Xbox’s sponsorship of Ibiza Rocks Hotel and deliver social media engagement.
Our response:
To overhaul the existing social media platform then nurture and grow a community around Xbox’s Reverb music programme.
The details:
Each month during Summer, music fans were offered the chance to be the first to demo Kinect for Xbox 360 and win a complete VIP experience trip with their mates to the Ibiza Rocks Hotel.
With headliners Dizzee Rascal, Florence & The Machine and Maximo Park, it was a line up that rocked our community.
The lowdown:
Facebook Update & Design overhaul, Competition App, Social Media Campaign & Blogger Outreach to engage passionate music fans.
The highlights:
- Campaign featured in over 40 key online music tittles
- 20% growth in online community
- 1000's of Facebook and Twitter conversations
