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Shrek Forever After
Client:
Paramount Pictures International
Example links:
The brief:
Create fun and engaging advertising materials for the latest film in this monster franchise.
Our response:
Develop a full advertising toolkit that was fun, fun, fun, appealing to kids and bigger kids alike.
The details:
We were tasked with creating another one of our high impact online toolkits for local territories to utilise but this time Dreamworks provided us with custom animations that allowed our creative team to create fun interactive mechanics that fans would enjoy interacting with.
We helped re-energise this franchise for a challenging fourth outing across 8 international markets, including high-impact home page takeovers across major portals such as MSN and Yahoo.
The lowdown:
Online Creative Concepting, Digital Advertising Design & Build and Pan-Regional Management.
The highlights:
- Over 30 high-impact formats delivered on time and on budget
- Having the chance to work with bespoke footage direct from Dreamworks Animation
