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Madagascar 3: Europe's Most Wanted
Client:
Paramount Pictures International
The brief:
Reunite the fans of the much loved Madagascar title with a hilarious and absorbing digital advertising campaign.
Our response:
Design and build an all singing, all dancing advertising toolkit in true Madagascar style – introducing new fans to the magic and brilliance of the narrative and evoke the anticipation of existing fans to the next instalment!
The details:
Alex, Marty, Gloria and Melman are back once again, with their latest adventure taking them through Europe where they find the perfect cover: a traveling circus, which they reinvent - Madagascar style.
In keeping with the fantastically vibrant animations, key characters were brought to life via high impact home page takeovers, and enhanced advertising formats. These opened the gateway to further exclusive footage and galleries - keeping the user constantly engaged with the creative and wanting to discover more. With takeovers on Habbo Hotel, Cartoon Network and Yahoo! our advertising hit kids as well as their parents: Pester power never hurts!
The lowdown:
Online creative, production and management of a pan regional campaign and full toolkit.
The highlights:
- Supporting the continuation of this great movie franchise
- Having access to fabulous Dreamworks Animation assets
- Afro Circus, Afro Circus, Afro Circus
