The return of Denzel Washington’s vigilante character Robert McCall brings even more action and higher stakes than before in the revenge-action thriller sequel, Equalizer 2. Tommy’s campaign for Sony International ramped up the social buzz with a two-tiered approach - capitalizing on the hype from the first film as well as teasing the new elements from the second.
Social videos highlighted the film’s ‘Best Takedowns’ while Instagram Stories put the user in the heart of the action, instructing them to tap through to initiate beat-downs. An interactive 360 piece tasked fans to explore the scene to find items hidden within. Viewing the environment from McCall’s perspective, a time limit ensured fans were up against the clock to find his favourite weapons and get the job done.