Social Campaign

Good Omens at New York Comic Con

With the end of the world upon us, it was time for Tommy to take action. Helping Amazon promote their widely anticipated end of the world series Good Omens, we created a range of eye-catching digital pieces to bring their New York Comic Con experiential activations to life online.

Ramping up awareness, we utilised custom shoot footage of the angel Aziraphale’s bookshop and the demon Crowley’s Bentley as Snapchat 360s, allowing fans to explore and share the show’s iconic locations. Along with a GIPHY sticker bank, fans were encouraged to share their love for the series with a Snapchat geo-filter that transported attendees to the centre of the end of the world, surrounded by a looming, Apocalyptic sky.

As the launch date approached, Tommy continued to develop sinfully cool digital activations to drive views and captivate Good Omens fans ahead of the end of days big day, all before time ran out…

Tommy’s Good Omens GIPHY stickers have more than 8.5 million views.

The geo-fenced Snapchat Filter received over 2.4 million impressions during NYCC.

Up next...


Social Campaign

Hell Fest


27 September 2018
Chris Edwards / Co-Founder

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News / Social Campaign
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