Social Campaign

Goosebumps 2:
Haunted Halloween

Bringing Halloween to life for Sony Pictures Entertainment’s sequel Goosebumps 2: Haunted Halloween, Tommy created a collection of social videos to play up the spooky, adventure elements of the film. Focusing on the new monsters while still keeping kids in mind, these playfully creepy pieces drummed up excitement around the film leading to release.

Given the large number of pieces created for this campaign, Tommy opted to frame each video around common themes: from the “Meet the Monsters” to the “That Feeling When.” While each video functions as a standalone unit, should territories wish to use them individually, the videos pulled out the engagement tricks and treats when posted as a set.

Lending consistency by way of type treatments and animations throughout the assorted pieces, Tommy created a vibrant, unified, enchanting feel that positioned film footage at the forefront and let the fun, family-friendly elements of Goosebumps 2: Haunted Halloween shine.

All the social pieces Tommy created were fully localizable to any language or territory.

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Social Campaign

Good Omens at New York Comic Con


08 October 2018
Chris Edwards / Co-Founder

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News / Social Campaign
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