In time for the holiday gifting season, Tommy teamed up with Grand Seiko to promote their latest luxury timepiece, the Snowflake. In the lead up to an exclusive partnership with the Harrods Fine Watch Room in Heathrow Terminal 2, Tommy executed social creative that captured the spirit of the brand.
Targeted exclusively at the high-footfall Terminal 2, the bold social creative displayed Grand Seiko’s elegant product with messaging intended to captivate travellers as they passed through the area. The result was one of Tommy’s finest branding hours.
Due to the creative’s success, Grand Seiko and Tommy teamed up to take the piece on the road, creating additional spots for retailers across Great Britain, including James Porter & Sons, Weir & Sons, and Francis & Gaye.