To help re-launch the popular supernatural franchise of American Gods, Tommy looked to refresh existing fan’s memories of the first season and excite a new, broader audience into watching. Set in a world where Old and New gods are at war in modern-day America, the visually stunning series centres around the two sides fighting for our attention - a theme Tommy drew on when creating this unique digital marketing campaign.
Bringing viewers further into this epic battle, Tommy created more than 700 paid and organic social videos across eight languages, featuring dubbed audio and translated on-screen dynamic captioning, giving fans all over the world a sense of impending doom when the second series hit. Through a YouTube Masthead, Amazon Gateway, Facebook Canvas and various other social pieces, we aimed to drive anticipation ahead of launch and sustain engagement for each weekly episode. Tommy also supported Amazon UK on community management to help boost conversation and engagement around the long-awaited new series.