Breakthrough Exhibition

Making boring fun

Bringing user-friendly game design to London’s Transport Museum, Tommy gave visitors first hand experience of the Crossrail tunneling programme through interactive games and house in a walk-through installation.

Tackling two key processes – the tunnel boring and spraying techniques – in a way that was fun and informative for kids, Tommy created approachable characters and dynamic gameplay for a deceptively simple touchscreen challenge.

The question

How do you engage kids about digging tunnels?

The answer

Give them the tools and the safe environment to dig the tunnels themselves

That’s virtual tunnels, obviously

Statistically speaking...

The project in numbers.

A live setting targeting children offers unique challenges. Balancing attention spans with quick rewards became key in ensuring they left having had fun and learned something along the way.

Will Tunstall
Creative Partner

With such high footfall and only four devices, our aim was to create a game that was not only fun to play, but also fun to watch.

Chris Edwards
Managing Partner

Four iPads running 24 hours a day, for two weeks.

With the exhibition open for eight hours a day, with an average of 500 inquisitive, tech savvy kids passing by, we had to make sure it was unbreakable.

So what have we learned?

That boring can actually be fun? That puns never die?

Right, moving on...

Please Roate Your Device