Which is faster, a winged man in freefall or a sports car at the pinnacle of performance motorsport? Positioning this question in a high-impact, engaging way on social media
was the apex of Tommy’s recent campaign for Chevrolet’s Europe’s Corvette Z06, the ultimate driver’s car.
Putting all 650 horsepower of the Z06 directly in the hands of Corvette lovers, Tommy created interactive Tap to Race posts for Instagram and developed a 360 degree digital showroom experience for Facebook, with both pieces innovating on standard social fare while still keeping Corvette at the focus.
Getting users involved further, Tommy created a series of Instagram Story Polls, providing Chevrolet die-hards with an outlet to voice their love of all things Corvette while testing their knowledge of everything from top speeds to V8s.
The format-busting social content Tommy created for Chevrolet's campaign has amassed nearly one million views and tens of thousands of likes. Petrol head or not, that’s a
lot of power.