Creed 2

Knockout Creative

Following the hard-hitting success of the first film, the Creed 2 campaign was launched with the aim to re-educate audiences around the Rocky franchise and build hype around the upcoming release.

Tommy was brought on to champion a green screen experience that brought users into the ring with Adonis Creed’s lead opponent, Ivan Drago. The custom content activation travelled around the world - on view in Europe, the United States, Asia and the Middle East.

Going the distance, we developed digital creative ranging from a website that let users share their custom creed to an Instagram story and canvas that highlighted the characters’ histories.

Rounding out the campaign, Tommy developed a spread of social videos, statics, and Snapchat filters to inform and excite audiences leading up to the main event. The effect was a string of content that matched the intensity of the narrative and shared in the victories of the brand.

The question

How did Tommy elevate the digital campaign to the legendary status of the film and franchise?

The answer

By empowering audiences to champion the brand through custom experiences that placed them in the middle of the action.

The Creed 2 green screen experience was created by Tommy with social sharing at front of mind.

Tommy elevated characters to icon status with polished creative that packed a punch.

Creative pieces encouraged fans to share the words they live by with #MyCreed.

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