Taking to the skies

In 2013, Europe’s largest permanent sculpture went a factory in Hull to its new home in Heathrow’s Queen’s Terminal – and we were there to document it all. The resulting website and iBook collated hundreds of photos, hours of interviews and six short films about award-winning artist Richard Wilson’s immense achievement: a 70 metre-long, 77-tonne work that captured the majesty of flight.

Highlighting London’s cultural credentials as well as showcasing the best of British manufacturing, our campaign around this barrel-rolling stunt plane is the next-best thing to being there yourself.

The question

How do you take a 77 tonne physical object online?

The answer

Take two people, a camera, a small car and some coffee, and tell them to film everything.

With only a very small team, we created a wealth of video content to tell the story, from inception to completion.

Marcus Foley
Managing Partner

In a less-than-average day at the office, we flew with the Air Race world champion in order to recreate the stunt.

Chris Turner
Principle Photographer

From the footage, we were able to create a brand, a Tumblr experience and a wealth of social content.

Will Tunstall
Creative Partner

From a giant structure to a great expectation.

Let's check on the kids.

Please Roate Your Device